Similac "Sisterhood of Motherhood"
I worked with Publicis Kaplan Thaler to create this series of illustrative typography for Similac's "Welcome to the Sisterhood of Motherhood" campaign. I drew a bouncy semi-script in brush and watercolor textures for a quality that is sophisticated enough to speak to moms, yet maintains a playful naiveté since this product is for babies.
Agency: Publicis Kaplan Thaler
Art Direction: Maurizio Grammatico
Creative Direction: Shaun Bruce