Similac Sisterhood Headlines

Hand lettered seal and ongoing series of illustrative headlines for Similac's "Welcome to the Sisterhood of Motherhood" campaign.  Featured across the campaign including the viral "Mother 'Hood" video

 Design Agency: Publicis Kaplan Thaler

Art direction: Maurizio Grammatico

Creative direction: Shaun Bruce

Sisterhood of Motherhood spot
Abbot/Similac print ad 1
Similac one formula fits all erin ellis