Sara Paloma

Handwritten logo for Oakland-based ceramicist Sara Paloma. We went a few different directions for the perfect style to suit this client's elegant work, and in the end settled on lettering based upon Sara's handwritten signature, with a textured edge and watercolor fill.

Shown here on the website and collateral created for her by McCalman Co.

Client: Sara Paloma

Art Direction: George McCalman



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