Earthy, artisanal, natural. Warm, humble, simple. Experimental and pioneering—all describe Pasture restaurant in Auckland, New Zealand.
Under the trusting direction of owners Laura and Ed Verner, I created a hand lettered, textural wordmark in traditional brush and ink and illustrated a wild carrot flower with which to pair it. An unusual choice, this edible "weed" serves to introduce the concept of foraging; a notable facet of Pasture's menu.
Nina Stössinger’s beautiful Ernestine typeface complements the logo, creating an identity that is interesting and approachable—just like Pasture.