Pasture Restaurant

Earthy, artisanal, natural. Warm, humble, simple. Experimental and pioneering—all describe Pasture restaurant in Auckland, New Zealand.

Under the trusting direction of owners Laura and Ed Verner, I created a hand lettered, textural wordmark in traditional brush and ink and illustrated a wild carrot flower with which to pair it. An unusual choice, this edible "weed" serves to introduce the concept of foraging; a notable facet of Pasture's menu.

Nina Stössinger’s beautiful Ernestine typeface complements the logo, creating an identity that is interesting and approachable—just like Pasture.

Photography and Creative Direction by Laura Verner, Design by Amane Cárdenas

Winner: Communication Arts Typography Annual 2017