IRL Labs Social Media Headlines

Founded by Ivan Cash, a filmmaker known for work that focuses on human connection, IRL Labs is on a mission to get us off our phones and look outward (and inward).

Lucky for me, when they wanted to add a human touch to their social media presence, they called. Using the ultimate analog tool—a pencil—I created a series of twenty-five hand lettered headlines, leaving all the texture and charm in the lines to leave these feeling like a little memo that’s been quickly jotted down on paper.

The typographic quote layouts above were designed by Shaun Lind.

*This project has been getting some great press for its screen-blocking glasses on Kickstarter!

Creative Direction: Ivan Cash, Emily Lin. Design: Shaun Lind