Design Sponge Branding Update

After working with beloved design blogger Grace Bonney on the branding for her magazine project Good Company, she asked if I might like to update the Design Sponge logo.

That logo had undergone four different iterations over the 15 years that Design Sponge was on the internet, and I wanted to take care to honor them in creating this new look. My initial concepts are pictured here on the second slide, along with the most recent design by illustrator Julia Rothman, on the last slide here.

Design*Sponge ultimately ended up closing its doors shortly after we finished the logo, but it was such an honor to work with Grace and create a face for this long-standing, well loved project that recognized the work of so many hardworking and deserving creatives, sometimes even a familiar face of someone I knew personally, having studied with or known them personally through the creative community. That’s the best feeling.

The Design Sponge blog will be archived at the Library of Congress, how cool is that!